Your ‘Why’ is a genuine expression of why you do what you do. I see it as a measuring stick when making decisions in your business. If you deeply connect with why you do what you do, it makes those decisions easy.

As a teenager, one of my first jobs was working at McDonald's and I loved it! It was a fun job with great co-workers, and I loved making my own money. What I didn’t know at the time, was the lasting impression it would make on me.

Let’s explore what legacy branding is, how to intentionally create one, and why it's important for founders, change-makers, and thought leaders who want to leave a lasting impact on the world.

It’s no secret that in today’s digital age, having a website is essential to reach and engage with potential clients. In today’s blog post I will share a cautionary tale and 4 reasons why it’s imperative for you to OWN your domain name.

When I was a little girl, my grandmother from Denmark visited us. I only spoke English and she only spoke Danish so you’d think we would have a hard time communicating – and we did – with word. But, with nonverbal cues – we could communication beautifully.

Eight years ago, I was in a huge state of transition. I was closing my first business, developing Brand Camp, launching Lab Creative and hiring a designer. I was terrified and exhilarated…

The practice of ghosting - suddenly ceasing communication without explanation - has become all too common. And it’s not just happening in the dating world – it’s happening in business as well!

In periods of reset, there are always great opportunities, and now is no different. Let’s shape the trends rather than follow them. Here are 5 key business trends I see being important this year and beyond. 

Legacy and revolution are powerful words, and I am using them with great intention as we enter 2023. Over the past year I started to dig even deeper into who I am and the impact I want to make on the world.

When I decided to move my family to Sicily for 10 months earlier this year, SO many people asked, “Why Sicily?” and “Aren’t you worried about your safety? You know they have a big problem with the Mafia there.”

I was pushed to my limit and found my purpose in a bowl of oatmeal. My alarm range at 3:30am. It was dark and cold and unfamiliar. I wiped the sleep from my eyes and joined the others for coffee and prepared for the challenging trek ahead. At 4am with our headlamps on, we began the hours long hike to the summit.

I don’t always travel 28 hours to give a workshop…this one was worth it.

Have you ever met people that you instantly connected with? Ones who get you, who see you and accept you? People who you can share your ambitions and struggles with?

This is exactly what it was like at Camp Tailwind last weekend.

What do you think or feel when you hear the word, “Enough?” 

I had an interesting conversation about the word “enough” when I was in Greenland. Someone posed a question to the group about when, “Enough is enough”.

Adventure and connection are two things that are very important to me. But I haven’t really had much of either for the past 18 months because well… you know.

I was recently on a walk with my nine-year-old son and noticed that our neighbourhood in Toronto is budding with pot shops (Pun very much intended.). They are popping up like crazy! There are no less than ten of them within a fifteen minute walking radius of where we live.  

Baking and branding both require just the right elements and chemistry in order to get the best (and tastiest) results. So I often talk about the ingredients that are required for your brand to stand out.

One topic I get asked about often is “niching.”

My clients have questions like, “What is a niche?” “How do I know what my niche is?” and “Should I micro-niche?”

So let’s talk about it! What is the Difference?

Are you standing out as a leader, or are you a follower? The latter often comes from a scarcity mindset, and trying to please everyone. When this happens, I see entrepreneurs attracting all the wrong clients, not having the business they truly want, and ultimately...becoming exhausted and burnt out.