Rebranding After Acquisition

Making Your New Business Unmistakably Yours (and Awesome)

So, you've just bought a business – congratulations! You've got the process, the equipment, and a client list that's hopefully not just names scribbled on napkins. But here's the big question: Is the brand you bought any good, or does it need a serious glow-up?

Let's face it, sometimes the brand you inherit feels like a pair of hand-me-down jeans – functional, but not quite your style. (And maybe a little out of date – think acid wash or bell bottoms.) 

Why Consider Rebranding?

Rebranding after an acquisition is more than a cosmetic change, it's about aligning the business with your values and creating a NorthStar.

Our client, Masten Pools, had been around for nearly 40 years. Their brand was like that old, comfy recliner – familiar, but not exactly screaming 'cutting-edge'. Our mission? Inject contemporary energy while honouring its heritage. Think of it as respecting the past but also having a ticket to the future.

And then there’s The Study Studio. With a logo that screamed ‘Help, I’m stuck in the 70s!’, it was clear they needed a branding rescue.

Tip: If your business’s logo looks like it belongs on a floppy disk, it’s time for a change.

How do you know if your new acquisition needs a rebrand? If your logo makes you think, “Was this cool in the era of disco balls?” or the website looks like it was designed when the internet was still a novelty, you've got your answer.

Your brand should reflect who you are and where you want to take the business. 

The Art of Rebranding

A successful rebrand requires understanding the existing brand equity – it’s all about striking that perfect balance between old and new. The key is not to erase the past but to build upon it, creating a brand that resonates with both existing and new customers

Rebranding lets you inject your personality into the business. With Masten Pools, we transitioned from an outdated, mismatched presence to a brand that reflected the new owner's fresh approach and commitment to excellence. (see more about this project here.)

The Study Studio transformed from a dated, unprofessional and uninspiring brand to one that communicated confidence. Now, they look like the Ivy League of tutoring centers rather than a pop-up shop for last-minute exam cramming.

For both businesses we redefined everything from their key messaging to their logo and website, aligning the brand with their vision while respecting their legacy. These cases exemplify how a thoughtful rebrand can invigorate a business.

TIP: Look for an outdated logo, stock photography, generic messaging, colour and font inconsistencies, or a mismatch with your target audience and/or price point. 

A successful rebrand isn’t just a vanity project. It’s about crafting a story that resonates with your audience and gives you a brand you know how to talk about and can't wait to show off. 

Ready to Rebrand?

Thinking of giving your newly acquired business a brand facelift? Let's roll up our sleeves and make it a brand that not only stands out but also gets your heart racing with excitement. Book a consultation here, and let’s turn your business into a brand that stands out.