LAB NOTES

Our founder Laura Beauparlant shares behind the scenes, industry insights, inspiration on the entrepreneurial journey and powerful opinions pieces on branding and design. Enjoy your visit!

Branding Laura Beauparlant Branding Laura Beauparlant

The KIA Rebranding Fail

Last year KIA underwent a rebrand, changing their logo and slogan in order to level up their brand. It was meant to be represent a new era for Kia, unfortunately, it has led to more confusion than anything.

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Brand Camp, Branding Laura Beauparlant Brand Camp, Branding Laura Beauparlant

Branding for Coaches

We’ve worked with many coaches over the past few years, and they are all SO different, and yet when they came to us, many said they did the same thing with the same type of client.

In this blog post, I’m going to be sharing how – as a coach - you can stand out in a crowded marketplace and become known for something.

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Before and After, Brand Camp Laura Beauparlant Before and After, Brand Camp Laura Beauparlant

Find your niche

We are all too close to our business to see what is obvious to others. Many of us entrepreneurs spent most of our time in a bit of a bubble and we can't be objective. We need someone else to be a sounding board, to listen and help you see what you don't see.

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