When I decided to move my family to Sicily for 10 months earlier this year, SO many people asked, “Why Sicily?” and “Aren’t you worried about your safety? You know they have a big problem with the Mafia there.”

Every 4 years the world is taken over with football fever (soccer in North America). After the years of Covid shutdowns and empty stadiums, it’s a relief to fans, players, sponsors, and advertisers that sporting events are back in full force.

In this blog post I’m going to share how – as a lawyer – you can shake up the law industry by creating a brand that stands out (it’s not that hard), builds trust with your audience and shows the world that all lawyers aren’t bad.

We’ve worked with many coaches over the past few years, and they are all SO different, and yet when they came to us, many said they did the same thing with the same type of client.

In this blog post, I’m going to be sharing how – as a coach - you can stand out in a crowded marketplace and become known for something.

Is it possible to describe the most important aspects and essence of your business in five words or less? 

You bet! And, it’s not only possible, we’re going to show you how to do exactly that in this blog as we talk about your Brand Essence (aka your Tagline).

When we first start helping our clients discover their "Brand Position", a lot of them haven't even considered it because they aren't completely sure what a brand position is.

Have you ever taken the time to map out the journey your clients take with you? Perhaps it’s a bit disjointed, or it’s just not clear to your ideal people how they can work with you. Imagine having the clarity of a custom designed map of the entire process!

We've been talking a lot recently about selling the benefits of your product or service rather than the features alone. But how can you be sure you're on the right path with your marketing? This blog will show you how to couple great features with great benefits for effective communication. 

I have three words for you to remember when marketing your products and services: Most. Desired. Outcome. Do you know what it is for your clients and customers?

When you read the words “Psychedelic Therapy” what do you think of? For many, the words carry a connotation of avoiding reality and disconnecting from it all by sitting back - with a bunch of trippy mushrooms perhaps. But, this could not be further from the truth. 

Many Naturopathic doctors walk out of medical school with the same degree in hand, so it’s important to tap into what makes you different. There is not a single person exactly like you, so this is the time to dig a little deeper and see what sets you apart. 

I was recently on a walk with my nine-year-old son and noticed that our neighbourhood in Toronto is budding with pot shops (Pun very much intended.). They are popping up like crazy! There are no less than ten of them within a fifteen minute walking radius of where we live.  

Baking and branding both require just the right elements and chemistry in order to get the best (and tastiest) results. So I often talk about the ingredients that are required for your brand to stand out.

One topic I get asked about often is “niching.”

My clients have questions like, “What is a niche?” “How do I know what my niche is?” and “Should I micro-niche?”

So let’s talk about it! What is the Difference?

Recently I’ve spoken with several entrepreneurs struggling with their business and feeling the pressure to go in a new direction or choose a niche that deep down doesn’t feel aligned with them. They wonder why they aren’t getting the right clients, why they feel so conflicted and why their business is stagnant or even shrinking.

To the outside world a brand looks like one thing. Like a beautifully decorated cake. From the outside it looks and smells delicious, but when you cut into the cake and see beyond the sprinkles and icing, it’s actually made up of many layers.

There is SO much noise. Everyday we are inundated with words, images and sounds. And we are overwhelmed with choice. And your business is lost in that mix - but it doesn’t have to be.