Elon Musk's audacious decision to rebrand Twitter as X.com may be polarizing, but it highlights his visionary ideas and long-term thinking.

As an entrepreneur, finding your true niche can feel like searching for a needle in a haystack. Here’s the story of a client who had the needle in her hand the whole time…she just couldn’t see it!

My parents told me that if I ever wanted a car to drive, I'd have to learn to drive a stick shift.

I had to adapt or not drive. I chose adapt.

It’s easy to fall into the way things have always been done – not just in life but in business and industry. So when your company has been in business for decades, making the decision to rebrand can be a difficult one.

“How did you break your femur?”

This late night question I was asked recently had me consider how keen observation has the power to transform your business and you branding.

“Tell me about your trip to Uganda!” I’ve been asked this over and over again since I travelled there a few weeks ago and I love talking about it. Learn why I’m a raving fan and how you can build a business like this.

Want to know why your personal influence matters? Integrating and bringing more of YOU into your brand will help you amplify your business, express your thought leadership and magnetize the right clients.

Today on the blog, I voice my opinion on why I think this flawed new design for the Canadian Passport symbolizes a weak identity. I share a new perspective on what went wrong, who's to blame and where we go from here.

In need of clear and powerful messaging and an impactful visual brand, the founders of Tridome sought out our expertise. In this blog post, I share their rebranding journey and before and after of their logo and websites.

Stop sabotaging your brand and start making a big impact. In this blog I share the top three reasons why people-pleasing is a roadblock to success, and how embracing your authenticity can lead to a powerful, authentic brand.

Your ‘Why’ is a genuine expression of why you do what you do. I see it as a measuring stick when making decisions in your business. If you deeply connect with why you do what you do, it makes those decisions easy.

When our client Sandra Piccoli first came to us, she had recently left behind her corporate career to start her business. She got a logo and website created but quickly realized that they weren’t going to work.

Branding isn’t just for businesses – it’s also a powerful tool to put cities, regions, and countries on the map. In today’s blog post, I dig into the power of place branding and how when done right, it can create economic growth and development.

It’s no secret that in today’s digital age, having a website is essential to reach and engage with potential clients. In today’s blog post I will share a cautionary tale and 4 reasons why it’s imperative for you to OWN your domain name.

Even the most successful businesses can become stagnant or lose their relevance over time. In this blog post, I'll explore 4 reasons why even thriving brands need to embrace rebranding to stay relevant, competitive, and successful.

Their downfall and how they can rise again.
Love them or hate them, The British Royal Family and most notably – Harry and Meghan Markle – are all over the news these days.

Legacy and revolution are powerful words, and I am using them with great intention as we enter 2023. Over the past year I started to dig even deeper into who I am and the impact I want to make on the world.

Last year KIA underwent a rebrand, changing their logo and slogan in order to level up their brand. It was meant to be represent a new era for Kia, unfortunately, it has led to more confusion than anything.