LAB NOTES
Our founder Laura Beauparlant shares behind the scenes, industry insights, inspiration on the entrepreneurial journey and powerful opinions pieces on branding and design. Enjoy your visit!
Why NOT to Hire a Specialist
Think hiring a specialist is always best? Learn why stepping outside your industry can help your business stand out and build a lasting legacy.
The Road to Becoming a Keynote Speaker
The room was dark, and the spotlight was on me. I could feel the energy of the room—filled with my family, friends, and colleagues cheering me on. I took a deep breath and began…
Top 10 Logo Redesigns
While a brand is more than just a logo, it is an important element to get right. Check out this post featuring our best before and after logo transformations.
How to Build a Brand as Captivating as Bridgerton
As I binge-watched the new episodes of Bridgerton, I can't help but be in awe of the branding brilliance behind it. Learn insights and tips on how to channel the same magnetism into your business.
What is Brand Architecture?
When I first started my business in 2004 I didn’t know the term Brand Architecture and to be honest, it wasn’t really relevant at that time. Not just for me, but for many other solo entrepreneurs. I had my business brand (which was me) and that was basically it.
10 Steps to Writing a Book
I'll be honest, writing a book was never something I thought I would do. It wasn't something I dreamed of doing as a kid and in fact, up until a few years ago, I wouldn't have even described myself as a writer.
Visibility and Vulnerability
Vulnerability is a HOT topic these days. And I see a lot of people crushing it and equally as many who being crushed by it. So how do you know which camp you are in?
What's Your Vision for 2020?
December is always a time of reflection. It’s a time to see if I did what I set out to achieve this year. It reminds me of what I’ve accomplished…And it’s a reminder of the things that didn’t go well.
Make IT Happen
I believe that life is what you make of it. It's not what happens to you – it's how you react and what you learn that matters. It's what you make happen.