LAB NOTES
Our founder Laura Beauparlant shares behind the scenes, industry insights, inspiration on the entrepreneurial journey and powerful opinions pieces on branding and design. Enjoy your visit!
Mastering Personal Branding in Seconds
We are so overwhelmed with social media, emails, text messages and task switching that the window to make a lasting impression is incredibly brief – we're talking less than 7 seconds.
Reimagine Retirement
Retiring at 60 or 65 isn’t the only option these days. For many entrepreneurial types, the sentiment seems to be moving towards the idea of living life and enjoying the entire journey, not just waiting for the euphoric day to come when you can retire and never work again.
Do You Know Your ‘Why’?
Your ‘Why’ is a genuine expression of why you do what you do. I see it as a measuring stick when making decisions in your business. If you deeply connect with why you do what you do, it makes those decisions easy.
Protect Your Brand
It’s no secret that in today’s digital age, having a website is essential to reach and engage with potential clients. In today’s blog post I will share a cautionary tale and 4 reasons why it’s imperative for you to OWN your domain name.
The Evolution of Success
Even the most successful businesses can become stagnant or lose their relevance over time. In this blog post, I'll explore 4 reasons why even thriving brands need to embrace rebranding to stay relevant, competitive, and successful.
A Community of Wildly Ambitious Women
I don’t always travel 28 hours to give a workshop…this one was worth it.
Have you ever met people that you instantly connected with? Ones who get you, who see you and accept you? People who you can share your ambitions and struggles with?
This is exactly what it was like at Camp Tailwind last weekend.
Features vs. Benefits: Why you need BOTH in your Marketing
We've been talking a lot recently about selling the benefits of your product or service rather than the features alone. But how can you be sure you're on the right path with your marketing? This blog will show you how to couple great features with great benefits for effective communication.
How to Thrive in a Crisis
What needs to shift right now in your business to be able to thrive through this crisis?
5 Key Ingredients for Authenticity
You need to create a heart to heart connection with the people you want to work with. When you can connect with them on an emotional level, you have a greater chance of creating that connection.
Visibility and Vulnerability
Vulnerability is a HOT topic these days. And I see a lot of people crushing it and equally as many who being crushed by it. So how do you know which camp you are in?
What's Your Vision for 2020?
December is always a time of reflection. It’s a time to see if I did what I set out to achieve this year. It reminds me of what I’ve accomplished…And it’s a reminder of the things that didn’t go well.
Make IT Happen
I believe that life is what you make of it. It's not what happens to you – it's how you react and what you learn that matters. It's what you make happen.
Revolutionizing my business
As I close that chapter of my business life, I wanted to take a moment to share my journey to get here.
Have An Opinion
My opinion – based on years of experience as a designer, entrepreneur and branding expert – is actually what people pay me for. (And our design work is a product of that well-honed viewpoint.)
Are Business Cards Dead?
I went to a networking event recently and one women said she remembered me and my business card She could describe it in great detail and I was seriously impressed.