LAB NOTES

Our founder Laura Beauparlant shares behind the scenes, industry insights, inspiration on the entrepreneurial journey and powerful opinions pieces on branding and design. Enjoy your visit!

Entrepreneurship Laura Beauparlant Entrepreneurship Laura Beauparlant

Reimagine Retirement

Retiring at 60 or 65 isn’t the only option these days. For many entrepreneurial types, the sentiment seems to be moving towards the idea of living life and enjoying the entire journey, not just waiting for the euphoric day to come when you can retire and never work again.

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Branding Laura Beauparlant Branding Laura Beauparlant

The Evolution of Success

Even the most successful businesses can become stagnant or lose their relevance over time. In this blog post, I'll explore 4 reasons why even thriving brands need to embrace rebranding to stay relevant, competitive, and successful.

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Branding Laura Beauparlant Branding Laura Beauparlant

Features vs. Benefits: Why you need BOTH in your Marketing

We've been talking a lot recently about selling the benefits of your product or service rather than the features alone. But how can you be sure you're on the right path with your marketing? This blog will show you how to couple great features with great benefits for effective communication. 

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Branding Laura Beauparlant Branding Laura Beauparlant

Are Business Cards Dead?

I went to a networking event recently and one women said she remembered me and my business card She could describe it in great detail and I was seriously impressed.

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