LAB NOTES
Our founder Laura Beauparlant shares behind the scenes, industry insights, inspiration on the entrepreneurial journey and powerful opinions pieces on branding and design. Enjoy your visit!
The Study Studio Rebranding
The owners of The Study Studio bought the business a number of years ago and it was time to give the outdated brand a complete overhaul.
From Burnt Out To Fired Up
I was very excited when Dr. Lisa Watson participated in the very first online session of Brand Camp last spring and we are both thrilled with the outcome.
Pulling it all together – for real!
In the 14 years since I started my business, I’ve had my share of amazing and challenging clients. But everyone once in a while a client comes along that has a way of reminding me why I do what I do and helps me to confidently own my strengths.
Going Beyond The Headshot
The world has been changing quickly and as a business owner, you have to keep up with where things are headed. What I've seen is that the client experience will be a dominating factor in business.
How A Plane Trip Gave Me A New Perspective
Last Sunday I had an EPIC day! It had nothing to do with business or branding and yet, it somehow made me think about these things. Ahhh, the life of an entrepreneur!
Are Business Cards Dead?
I went to a networking event recently and one women said she remembered me and my business card She could describe it in great detail and I was seriously impressed.
A Brand Camp Success Story.
We created the branding for Vibrant Workplace Strategies 7 years ago and last year the owner was ready for a change and fresh perspective on her business and its direction.
5 Design Trends for 2017
Design trends change and evolve, much like business itself, and your brand can always benefit from watching and understanding current design trends to see if they are relevant to your business and industry.
Pinterest: How To Create A Mood Board For Your Branding
We’ve created a step-by-step guide for creating a Pinterest board that will be extremely beneficial in the design process.
Black Spruce Financial Rebranding
Black Spruce Financial principal Gino Scialdone was looking for a more impactful way to communicate his unique value proposition.
BIG ANNOUNCEMENT…
It has been hard to contain our excitement about our rebrand and now we are letting the cat out of the bag….Laura K Design is now Lab Creative!