I’ve been paying attention to why some entrepreneurs seem to be killing it and others are struggling – and I have noticed a pattern emerging.

Have you ever been in a position where you were on the phone with someone or on their website and you felt so overwhelmed with the options being presented that you found yourself shutting down?

Nothing makes me happier than going back through our projects and seeing the difference we've made to our client’s businesses.

We all have tenacity in us or we wouldn't be entrepreneurs. The challenge comes when you create something and then get caught up in fear of putting yourself out into the world.

Catherine Kerr came to us with an identity crisis. She's an amazing keynote speaker, workshop facilitator and performance trainer - however, her brand was missing the mark.

If your brand is what people believe about you, then your reputation truly IS your brand. It's how you make people feel, the impression you leave them with and the trust you build.

Does your headshot look like you? Does it express the essence of you authentically? Many people I meet or work with don't have a high quality, flattering or event current photograph of themself.

Watching our friend Davide Direnzo play the drums is something everyone should witness, and something we can all take a lesson from.

As I reflect on my year, I took a look to see which of my blog posts resonated most with my readers (aka you!) I've compiled a list of the top 5.

I believe that life is what you make of it. It's not what happens to you – it's how you react and what you learn that matters. It's what you make happen.

When it comes to rebranding your business, the thought of changing the messaging and design can be overwhelming. Where do you start? What do you need? Who do you hire?

Yesterday was a significant day in my life. On November 12th, 1995 – 23 years ago – I was hit by a drunk driver and my life was changed forever.

Fonts have strong personalities and a way of creating emotions. When designing a logo and brand for a business, it is important to understand the personality and target audience in order to choose the right font.

Colour affects our mood, sparks memories, and affects our buying decisions. The colours you choose to represent your brand shape the perception people have of your business.

Have you ever had one of those weeks where you felt like a total rock star? Everything in your business and life is going your way and you are feeling great and powerful?

Does your brand make people feel like they already know you, that they can trust you and that they can believe in your skills? Does it invite your potential clients to reach out?

Our client Heather her old logo from the very beginning. It didn't fit her target audience or her price point, which meant she wasn't attracting the right clients.

Do you consider yourself an entrepreneur, a business owner, a freelancer, a solopreneur, a mompreneur? Did you ever think that people might define how they see you by how you refer to yourself?